We operate in an environment of constant change, increasing speed and complexity, and nearly limitless choices. Those who focus on the tactical will be relegated to reactive mode and ultimately be left behind. To remain relevant and have an impact requires the best strategic thinking and execution possible.
As leaders, our intention and discipline to keep growing is not optional. Fortunately, there are those who can help us grow our strategic skills. Here are two on whom I depend.
Rich Horwath founded the Strategic Thinking Institute (strategyskills.com) and wrote three extraordinary books on the subject. My favorite is Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action, Greenleaf Book Group Press, 2009. In it, Horwath builds a framework of skills and tools around his three principles of strategic thinking. Briefly, these foundational principles are acumen, which helps to generate key business insights; allocation, which focuses resources and accepts trade-offs; and action, which executes strategy to achieve goals.
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Bill Birnbaum is President of Birnbaum Associates, Publisher of Business Strategies Newsletter, and author of two strategy books. His most recent book is Strategic Thinking: A Four Piece Puzzle, Douglas Mountain Publishing, 2004. His four puzzle pieces are focus, markets, people, and process. Birnbaum also has a resource-rich Website—birnbaumassociates.com. You will be rewarded for spending some time browsing his content.
One highlight is the model he calls the opportunity grid, presented in chapter six of the book and in an article on the site. It is a strategy tool that guides decisions about developing new services and/or new markets. Enjoy.
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