To those of us who have been involved with technology for some years, Microsoft is not a vendor we would associate with that title. Times change. And there is a new Microsoft, under 17-month CEO Satya Nadella.
Why does this matter? Love them or hate them, our lives and our leadership are impacted by Microsoft’s role in the marketplace.
On June 17th, Nadella restructured the tech giant’s organization. Why? To better align with his vision for the company and support execution of his strategy for achieving it. His vision has been summarized as “mobile first, cloud first.” His new strategy involves three initiatives: “reinvent productivity and business processes, build the intelligent cloud platform, and create more personal computing” (from the official announcement at Microsoft.com). And the operating divisions are now organized explicitly around those elements of the strategy: Applications and Services, Cloud and Enterprise, and Windows and Devices.
Time and markets will judge the success of these plans. In the mean time, they serve as a positive example of strategic leadership.
Two things…
- My thanks to Jared Newman for his excellent article on the subject, in the July 2015 PC World magazine.
- In case you wondered, I am platform-neutral. I am currently using a Windows laptop and desktop, Android phone and tablet, and used Macintosh extensively in the past.
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